Purpose – the clear path to visual identity

Purpose – the clear path to visual identity

I have worked on dozens of identities in my career and my partner Dwayne has probably worked on 10x that number. Identities are hard, certainly even more if when the identity itself is perceived as the core of the brand. Trying to fit the vision, mission, and values...
Why do you do these things?

Why do you do these things?

Summer is drawing to a close and everyone is getting ready for a busy autumn season, so we wanted to share some inspiration to bring the energy level back up. When we started fleshing out Symbra’s purpose, Brian wrote this piece – a poetic expression of...
Golfing, with a bit of skill

Golfing, with a bit of skill

We had an opportunity to head out to Sundre and enjoy a day of golf at the Coyote Creek Golf Club for the Mountain View Credit Union’s 8th annual Gold Classic – a charity event supporting the Town of Sundre’s Aquaplex. Little known fact –...
World of Choices 2018

World of Choices 2018

Once a year, Junior Achievement Central Alberta, who provides opportunities and mentorship to promote entrepreneurship and career planning in youth – a cause near to our hearts – gathers to put on an event called “World of Choices”. The event...