Purpose – the clear path to visual identity

Purpose – the clear path to visual identity

I have worked on dozens of identities in my career and my partner Dwayne has probably worked on 10x that number. Identities are hard, certainly even more if when the identity itself is perceived as the core of the brand. Trying to fit the vision, mission, and values...
The Value of Taking Time

The Value of Taking Time

If you live on the prairies time seems to slow down in December. As hard as we may try as entrepreneurs, no matter what technological advancements we rely on, there’s not much we can do about it. December just has a way of changing our circumstances and our...
You never know unless you ask

You never know unless you ask

A lot of the time in business we stick to our gut and do what we think is best. A lot of the time this works out. And a lot of the time it doesn’t work out at all. And whatever the ratio of good to bad is, we decide is acceptable and is as scientific as we are...
Why do you do these things?

Why do you do these things?

Summer is drawing to a close and everyone is getting ready for a busy autumn season, so we wanted to share some inspiration to bring the energy level back up. When we started fleshing out Symbra’s purpose, Brian wrote this piece – a poetic expression of...
Building Community Through Video

Building Community Through Video

Video empowers us to share stories in a way that have meaningful impact on our community – Symbra This past February 15, Jonathan and Brian were keynotes at the Red Deer Social Media Breakfast event on how to build community through video. It‘s fairly clear that 2018...