How to Sell During The Holidays Without Losing Your Friends

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My news feed this week has filled with posts from friends promoting their products or services for Christmas gifts. I am a huge advocate for supporting local business and especially desire to support my friends; however, even I can find it exhausting at times. As entrepreneurs, we need to hustle every week and this doesn’t change in December. What changes in December is where people’s attention is – and it’s not generally on me or my business. In addition to that, the marketing “noise” is at a fever pitch and it’s that much more work to get through.   

It can be tough to find a happy medium. What kind of friend is it that fills feeds with neverending pitches? Well, it’s a friend who is an entrepreneur. You want your friends to consider your business this holiday season; at the same time, you also want them to remain your friends come January.

 

It can be tough to find a happy medium. You want your friends to consider your business this holiday season; at the same time, you also want them to remain your friends come January.

I have a few strategies that can help you overcome this risk successfully:

Tell Your Story

Rather than post after post asking people to buy your product, tell people a personal story about you and your product or service. Use a story that allows your friends to get to know you better as a person and understand why you love your product or service. Your friends want to support you because you are their friend first, and because the product is good second. When posting, consider this and share first as their friend and worry about your product second.

Give Something Away

Find a creative way to give back to your community. Rather than asking your community to make a purchase, ask your community to help you give something away in light of the holidays. You will raise awareness for your product, and people that may want to purchase it will approach you.

Use a Business Page

I enjoy seeing my friends post about their business; however, I do not want to see their personal page posting every few hours each day about their business. Using a business page, and spending some money to advertise through the platform, will help you promote your product without spamming your friends all of the time.

Support Your Friends First

I think we forget that the holidays are about giving. Rather than asking people to support your business, go to your favourite local hot spots and support them first. Give gifts from local businesses. Share your friends’ posts about their products. Be engaged in supporting your community first more often than you ask them to support you back.

Create Engaging Experiences

This is your chance to get creative and think outside the box. Host an event, or create fun ways for people to experience your product and build relationships. People love Christmas events through the holidays; find ways to be a part of existing events, or orchestrate your own.

Finally, do not feel bad promoting your business.

Finally, do not feel bad promoting your business. Entrepreneurs are passionate people. This passion drives your success. However, take a few minutes to think outside the box and do things a little different this holiday season. I am confident you will sell significantly more products or services without irritating your friends.

You want your friends to consider your business this holiday season; at the same time, you also want them to remain your friends come January.

Take a few minutes to think outside the box and do things a little different this holiday season. I am confident you will sell significantly more products or services without irritating your friends.

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